Betsy Taylor of Breakthrough Strategies & Solutions has put together an excellent messaging guide on climate and clean energy, “ Climate Solutions for a Stronger America .” She first “commissioned a national survey of likely voters to determine how leaders can engage and win on climate and energy in key races around the country.” She then consulted with leading communications experts to weave together a coherent narrative from the threads of those findings. Readers know I’m a big believer in coherent narratives. Taylor’s guide is a must-read.
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